ARCS Model for Motivation

Motivation is an important component of design; the groups of participants who have a range of individual preferences, abilities, and altitudes often complicate it. Motivated learners become active and curious, which has a positive effect on their performance. The ARCS model provides a framework for incorporating motivational techniques throughout a lesson.

1. Attention - Capture participants' interest and stimulate an attitude of inquiry. For example: ask questions; use emotional or personal information; create a mental challenge; use human-interest examples.

2. Relevance - Make the instruction relevant to the learners' needs and goals. Match the instruction to the learning styles and personal interests of the learners. Tie in the instruction to the learners' experience and help them to see the relevance.

3. Confidence - Build in learners a positive expectation of success. Make sure that the learning experience helps learners to display competence and success as a result of their efforts and abilities. It should be an achievable rather than overwhelming learning experience.

4. Satisfaction - Encourage and support their intrinsic enjoyment of the learning experience, as well as providing extrinsic rewarding consequences for their successes. Also build a perception of fair treatment. Reinforce the learning by providing useful and fair feedback.